men rowing in a boat, fast movement
 
 
 
 

CPC in the Cycle

Reshaping Alliances
CPC works with resellers who understand and appreciate the creativity and flexibility of our progressive channel finance model. In the “triangular” relationship between a vendor, CPC and a reseller, think of us as both the glue and the momentum. We help the vendor-reseller sales relationship stick, and we facilitate the sales cycle, providing liquidity to resellers in an effort to increase sales volume for both the reseller and the vendor. Our simple and convenient channel finance model maximizes everyone’s returns.